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Employer Branding
What is Employer Branding
What is Employer Branding
In tight-knit industries like crypto and fintech, your reputation gets around. Your Employer Brand is what developers say about your interview process on Discord, or what former employees tell their network. It's built from every interaction—from the first email a recruiter sends to the way you handle someone's last day. A good brand attracts the kind of talent you don't have to chase. A bad one leaves you scraping the bottom of the barrel.
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