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What is HR Brand
Your HR brand is your company's reputation as an employer, seen through the eyes of your past, present, and future employees. It’s shaped by every single touchpoint—from the clarity of a job ad and the professionalism of an interview to how you handle an employee's exit. In competitive, tight-knit industries like Fintech or Web3, a negative HR brand spreads fast and can make it nearly impossible to attract the A-level talent you need.
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